At Inner Armour, we believe web users should understand how their information is used. Your privacy is just as important to us as it is to you. We take it seriously; we will not rent, sell or disclose the information you provide to us including your name, email address and IP address.
Data Collected by Google Analytics
Like most sites, we use a Google Analytics tracking code on each page to collect data. In Analytics, Google addresses privacy concerns by displaying larger trends or averages, while omitting granular levels of personally identifiable information. The metrics provided by Google Analytics include average visit duration, pages viewed per visit, bounce rate, city of origin, goal completion and e-commerce trends from the point of sales system. In addition to site usage statistics collected by Google Analytics, we use cookies and collect basic information when you create an account including: