Inner Armour Sports Nutrition Brand Sold To New Owners

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Randy Couture, six-time UFC Champion, Part Of New Ownership Team

Las Vegas – After more than a decade providing athletes with the most powerful sports supplements in the world, Inner Armour Sports Nutrition is ready to step into the ring with a new ownership team that includes six-time UFC champion Randy Couture.

Launched in 2005, Inner Armour was the first global sports nutrition brand to produce products that were Banned Substance Free and included the Informed Choice and Test Sports Academy logos. These programs certified that all of their nutritional supplements were tested for banned substances by LGC Group, a global leader in pharmaceutical testing.

Using clinically tested ingredients and formulated doses, our products are trusted by both amateur and professional athletes around the world to build lean muscle mass in order to perform at the highest levels. Unlike other supplement companies that cut corners, use unsafe ingredients, or spike their supplements with banned ingredients, Inner Armour develops each product with pure, high quality and clinically researched ingredients.

IA Distribution Ltd. is the new global license owner of the Inner Armour brand and looks forward to growth by tapping into Couture’s UFC connections and expanding its product distribution within the MMA, WAKO Kickboxing, Test Football Academy, wrestling, amateur sports and the fitness enthusiast community.

The new ownership team also includes several industry heavy weights, including Kevin Mcisaac, with over 25 years’ experience in the sports nutrition industry, Jennifer Kelly, with more than 20 years’ experience with international marketing, and Paul Dhemi, who has extensive sales experience in the sports nutrition industry in the United States.

Quick Facts:

  • Inner Armour Sports Nutrition will now be sold by IA Distribution Ltd.
  • First sports nutrition brand to produce products that use ingredients that are Formulated Banned Substance Free.
  • Used by amateur and professional athletes to build lean muscle mass in order to perform at the highest levels.
  • IA Distribution Ltd. and affiliated companies own and operate certified GMP licensed facilities in North America with established manufacturing, and a distribution facility onthe East and West coast.
  • IA Distribution Ltd. is excited about its combined expertise in marketing, retail, ecommerce, distribution, manufacturing, Amazon online retailing and this full skill integration will be able to provide the best product possible from concept to theconsumer’s hands.
  • IA Distribution Ltd. looks forward to expanding their international partnerships that Inner Armour leadership was so key in establishing during the previous two decades.

For more information contact:

Kevin Mcisaac – Chief Executive Officer

IA Distribution Ltd. (dba Inner Armour Sports Nutrition)


About Inner Armour Sports Nutrition

Inner Armour Sports Nutrition has been producing high-quality nutritional supplements for athletes since 2005. Inner Armour products are trusted by both amateur and professional athletes around the world to build lean muscle mass in order to perform at the highest levels.

Keeping Your Nutrition in Check While Working From Home

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Guest Blogger: Chelsey Hendriksen

We all know that a killer physique requires the right nutrition to fuel it. There’s a reason people say ‘abs are made in the kitchen.

Well, what happens when you’re suddenly working five feet away from your kitchen all day every day? Add in the stress and uncertainty of COVID and you may be turning to comfort food and easy takeout more frequently than you were before.

So what can we do to combat this? Here are 5 tips to help keep your nutrition in check during COVID.

1. Prep Food or Cook Basics in Bulk

There are few things worse than looking in the fridge, stomach already rumbling, and having nothing healthy ready to eat. This is when we reach for chips, frozen dinners or takeout. To avoid this dilemma, try and ensure you always have some protein cooked ready to go. This doesn’t mean your Sunday has to be a giant meal prep day (power to you if that’s your thing), it can be as simple as cooking up a couple of extra chicken breasts when you’re already preparing them for dinner.

The same goes for meal builders like rice or roasted veggies. If you’re already eating those things for dinner, make some extra so you can have them ready for lunches during the week. If you’re the type that doesn’t dig leftovers, change up the way you serve it for lunch. Use the extra BBQ chicken that you had for dinner and put it on top of a salad or throw it in a wrap for a quick, tasty meal. Leftovers can be re-invented as something new.

2. Keep Your Pantry and Freezer Stocked With Staples

Quick and easy is often the name of the game when it comes to staying on track with your healthy eating goals and having items on hand that can make this happen is key. Having some basic items will save you time and money and will also keep you on track to reaching your nutrition goals. Here are some of my must-have items for the pantry and freezer:

  • Canned tuna (cheap, quality protein)
  • Minute microwavable rice packets
  • Chickpeas
  • Nuts
  • Frozen veggies (just as good as fresh and very convenient)
  • Frozen meatballs/patties (these are great for when you just don’t feel like cooking)
  • Frozen fruit (for smoothie bowls)
  • Oats
  • Protein Powder
  • Seasonings (healthy food doesn’t have to be bland)

3. Get Some Movement In

I know we’re talking about healthy eating but proper nutrition and movement go hand in hand. Getting in an at-home workout, doing some yoga or getting out for a walk in some fresh air can do wonders for your mental health and make fueling your body with the good stuff a lot easier. There’s a symbiotic relationship between taking care of yourself physically with movement as well as with proper nourishment. It doesn’t have to be strenuous exercise but daily movement tends to lead to better nutrition decisions.

4. Try Different Nutrition Options

Are you stuck in a rut? If you’re eating the same meals on repeat and not getting any enjoyment out of them, it’s time to shake things up. The possibilities are endless with Pinterest and food blogs galore filled with mouth-watering, healthy dishes that are sure to re-ignite your passion for good food. If picking out new recipes and gathering unfamiliar ingredients is intimidating, you can always opt for a meal delivery service. With these services, you get to select your meals and have all of the ingredients delivered right to your front door. It’s a great way to explore new flavours and try something new.

5. Keep Your Snacks and Liquid Calories in Check

If you’re working from home it can be more tempting than ever to snack all day. With such easy access to food all day long you may not even realize how many trips you’re making to the kitchen. You want to be mindful of mindless snacking and instead choose filling, nutrient-dense options that have protein and fibre to carry you through the day.

You also want to keep your liquid calories in check as they can really add up in a hurry. Many times people don’t pay attention to just how many calories they are drinking on a daily basis but those daily lattes, bubble teas and sodas can pack a punch. Getting in enough water so you’re adequately hydrated and just being conscious of what you’re putting in your caffeine fix can make a big difference. Sparkling water is a great way to enjoy some fizz without the extra calories.

The name of the game is to be prepared and mindful. The more aware you are, the better decisions you’ll make. Taking some time on a Sunday to think about the week ahead can do wonders for your nutrition success. Make a plan, be prepared, reap the rewards.


Guest blogger Chelsey Hendriksen Chelsey helps women lose stubborn weight without restriction using science-based nutrition in her Macros Matter program macros Matter Program

Instagram: @powerhousechels